The App Store support URL looks like boring metadata until a user needs help. Apple marks it as required platform version information, and it appears on the App Store for users who have downloaded your app.
What the URL must do
Apple says the support URL must lead to actual contact information so users can reach you about app issues, general feedback, and feature enhancement requests. The URL should include the full protocol, such as `https://`.
A useful support page
- Contact email or form.
- Known issues and release notes.
- Account deletion and privacy links where relevant.
- Billing and subscription help for paid apps.
Localization
Apple lists the support URL as localizable. If you sell in multiple regions, send users to a localized help page or a language-aware support hub.
Source notes
Apple's platform version information reference documents the support URL requirement, contact-info expectation, protocol example, and localization support.