Resetting an App Store overview rating is a serious move. It can help after a meaningful product turnaround, but it also removes the visible weight of your accumulated rating history.
What Apple says happens
When you release a new version, Apple lets you reset the app's overview rating. After reset, the product page shows a message that the rating was recently reset. A new overview rating appears after enough users rate the new version.
What does not reset
Apple says written customer reviews continue to display. The reset also affects all countries or regions at the same time, so this is not a local market cleanup tool.
Decision checklist
- Use it after a real quality improvement, not after one bad week.
- Make sure onboarding and review prompts are healthy first.
- Expect a temporary period with less visible rating proof.
Source notes
Apple's reset overview rating help page documents timing, all-region behavior, written review behavior, and the inability to restore the previous rating after release.