iPad screenshots are easy to postpone until the night before release. Do not. If your app supports iPad, the listing needs iPad assets that look intentional, not stretched phone screenshots.
The practical master
Use the current 13-inch iPad Pro screenshot class as the master for new assets. Design in portrait and landscape if the app supports both orientations. Keep text out of the corners, because search cards and editorial placements can crop differently across surfaces.
One to ten screenshots
App Store Connect uses the same screenshot count rule across device families: one to ten screenshots, in JPG, JPEG, or PNG. If the iPad UI is the same across iPad sizes, Apple can scale down from the highest required size.
What to show on iPad
- Use the extra width. Show split views, sidebars, inspectors, timelines, or canvas space.
- Avoid phone crops. A tall phone screenshot centered on an iPad canvas reads as unfinished.
- Show keyboard or pencil value only when real. If the app does not have keyboard shortcuts or Apple Pencil features, do not imply them.
Source notes
Apple's App Store Connect help confirms that high-resolution screenshots can scale down when the app UI is the same across device sizes and localizations.